£1.5m for Tourism in West Wales

£1.5m for Tourism in West Wales

Carmarthenshire Council has secured an additional £1.5m for a project called ‘Celtic Routes’. A toolkit is available for businesses and destinations with guidance and ideas about how they can create experiences and contribute.

The successful bid was made on behalf of the Celtic Routes partnership to the Welsh European Funding Office (WEFO), which will take the project through to 2023.

Celtic Routes is a partnership project between Ceredigion and Carmarthenshire County Councils and the Pembrokeshire Coast National Park Authority in Wales – plus, Wicklow, Wexford and Waterford councils in Ireland.

It’s a ‘branded collection of tourism experiences’ encouraging travellers to visit Ireland and Wales to discover the Celtic spirit by suggesting immersive and authentic experiences in West Wales and South East Ireland.

Cllr Peter Hughes Griffiths, of Carmarthenshire County Council said:

“The Celtic Routes project aims to persuade visitors driving through each of the partner destinations who are en-route to more established destinations to stop and spend time exploring each area and visit time and time again. An exciting programme is planned which will enable existing and new Celtic Routes networks to develop and build on success so far and to work together to mitigate the effect of Covid-19.”

Phase 2 will focus on developing the legacy of Celtic Routes by further enhancing the visitor experience working closely with the tourism sector.

Let’s Talk

For more help with initiatives and grants, you can contact our team at LHP. We have offices in Carmarthen, Haverfordwest, Tenby and Lampeter. Our email is and our office number is 01267 237534.


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